We have delivered successful campaigns for FinTechs, RegTechs, banks, industry infrastructures and consultancies.
Our work with clients results in communicating their value proposition to a wide variety of stakeholders, positioning their services and successfully differentiating their brand from the competition. Our integrated approach drives consistency across multiple channels including media relations, sales support, advertising, direct marketing, CRM, events, websites, social media, webinars, animation and video.
Brief
Acted as an outsourced marketing and PR department, working to plan and deliver all marketing and PR, raising the profile of a FinTech start-up operating in the Capital Markets.
What we delivered
- Marketing and communications strategy, including positioning and messaging
- Managed communications on the TransFICC website, LinkedIn and Twitter
- Planned event participation, including level of engagement at specific target events
- Managed all marketing materials, including copywriting and visuals
- Managed all PR, including press release writing and issuance
- Managed analyst relations, to raise awareness of the company
- Awards entries and management
Brief
Delivered all marketing and PR for this FX data analytics firm, increasing awareness globally to generate sales enquiries.
What we delivered
- New messaging and positioning across all channels
- Created marketing materials
- LinkedIn organic and paid campaigns
- Managed awards process - winning two prestigious industry awards
- Supported events in Europe and USA
- Managed all press releases, media enquiries and videos
Brief
Raised awareness and increased credibility from the launch of this FinTech start-up through funding rounds. Communicated with banks and buy-side clients globally.
What we delivered
- Secured free speaking opportunities at key industry events in Europe and USA
- Wrote Thought Leadership and Blog content for website, bylines and partner publications
- Managed all press releases and media relationships
- Won Financial News and Waters Technology industry awards
Brief
Create a marketing campaign to support all CME Group products, locations and trading venues.
What we delivered
- Created a global campaign which promoted CME offering clients a “Choice” of where to trade and supported products
- Produced positioning, messaging and unique visuals suitable for multiple marketing channels
- Designed print and online advertising
Brief
Manage all media relations, building long-term relationships between SteelEye and journalists working at target publications.
What we delivered
- Raised awareness of SteelEye by working with target media to generate press coverage and comment
- Conducted an outreach programme with target journalists, introducing key spokespeople
- Wrote, edited and issued Press Releases
- Wrote, edited and pitched stories to industry publications
- Developed consistent messaging and imagery for use across all media
- Awards entries and management
Brief
Produce new positioning and messaging to supports a new business unit.
What we delivered
- Created unique and striking new imagery for use with all marketing channels
- Devised new positioning and messaging
- Designed and produced new event stand
- Produced copy and visuals for email blasts
- Produced visuals and copy for new web page
Brief
Manage marketing and PR for new Capital Markets FinTech, wanting to raise its profile globally
What we delivered
- Created new positioning and messaging
- Built new website and created new brand imagery
- Wrote content and placed bylines with key industry titles
- FinTech awards targeting and entry
- Managed communications across Twitter and LinkedIn