We bring together experience of working at both the client and agency side, combining expertise in the financial markets with skills in creative, digital, events, production and media relations.

People

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    Jake Smith

    Managing Director

  • Jake Smith

    Managing Director

    Jake has worked in Capital Markets for more than 20 years, delivering integrated brand, marketing and PR campaigns for FinTechs, RegTechs, Banks, Exchanges, Trading Platforms, Brokerages and Consultants.

    Always looking to innovate and do things better, he set up Brandex Financial in 2014 to combine his interests of FinTech, RegTech and Capital Markets.

    During his career he has worked for J.P. Morgan, Citi and HSBC, delivering marketing and PR campaigns, promoting foreign exchange, fixed income, cash management and trade services to corporate and financial institution clients around the world.

    Before establishing Brandex Financial, he was Head of Communications at CLS, a financial market infrastructure which settles approximately US $ 5 trillion of foreign exchange transactions every day. He was also Head of Marketing and PR for FXMarketSpace, a multi-million dollar foreign exchange trading platform, funded by CME Group and Thomson Reuters. In this role he managed all marketing and media relations, promoting the successful launch of the platform and subsequent product launches.

    Jake is a marketing and communications professional, with a specific interest in how technology is transforming the Capital Markets. His expertise spans brand development and delivery across multiple channels, including media relations, sales support, advertising, direct, CRM, events, websites, social media, webinars, animation and video.

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    Julian Steedman

    Chairman

  • Julian Steedman

    Chairman

    Julian has developed Brand Experience over the last 20 years and takes overall responsibility for the Brandex family of companies. His expertise and wide-ranging experience in creating and developing international corporate brands began with his training in graphic design.

    He went on to work for Norwich Union insurance (now Aviva Plc), the UK’s largest Insurance company, and swiftly went on to become Head of Design within the corporate division.

    Julian has shaped Brand Experience’s proactive approach to national and international business, and has led his team in delivering successful communications to a broad range of corporate clients around the world.

    Julian was appointed to work alongside the internal management team that implemented the Tokio Marine Kiln merger. In his career he has been strategically involved in brand positioning projects for companies such as Tokio Marine America, HCC, CNA Hardy, IGI, Aviva, MGAA, BIBA, Atrium, European Financial Services Round Table, Towergate/CCV in 17 countries.

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    Kelsey Traynor

    Marketing and Communications Consultant

  • Kelsey Traynor

    Marketing and Communications Consultant

    Kelsey works with many of our FinTech clients, providing strategic communications and PR services.  She is skilled at getting under the skin of a client's business to work out the best strategy and approach for their communications, whether that be media relations, crisis management or increased digital awareness.

    Kelsey is a highly experienced communications professional with a focus on financial communications and a wide-ranging understanding of the impact that technology has on the evolution of Financial Markets. She spent the last 10 years working in London on the agency side, where she built engaged with a wide range of clients and journalists.

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    Chris Donaldson

    Digital Director

  • Chris Donaldson

    Digital Director

    After studying graphic design at Norwich School of Art and Design (now Norwich University of the Arts) and Suffolk College, Chris worked in the design team at HMSO and Banner Business Supplies before joining Design Company (now Brand Experience) in 1999 and becoming Head of Design.

    Over more than 20 years experience he has developed the digital side of the business, and now manages an ever-expanding creative and web team. He specialises in the delivery of integrated print and digital projects and boasts an enviable portfolio of highly successful online campaigns including a Fairbanking award for the Plan.Save.Get website developed for Saffron Building Society. He has built up relationships with a wide range of both local and international clients.

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    Rosy Dive

    Client Services Director

  • Rosy Dive

    Client Services Director 

    Working as a key member of the Client Services team for Brand Experience since 2012, Rosy has a strong background following a client services role at a local media company and a two-year stint as an Events Co-ordinator.

    She has built strong working relationships with clients, collaborating closely with those from the insurance, retail and charity sectors. Rosy is experienced in managing small to large-scale projects from start to completion, ensuring that they are delivered to deadline, brief and budget.

    Rosy has single handedly managed the RSPB account, as well as being solely responsible for many and varied accounts such as Reich, VIPR, Dynamo, Morning Data, AdvantageGo, MGAA, Machine Guard and Price Bailey.

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    Rich Silverman

    Senior Communications Consultant

  • Rich Silverman

    Senior Communications Consultant

    Rich Silverman has worked in financial journalism, corporate communications, and leading consultancies for over three decades.

    Rich is the President of RTS Strategic Communications, based in New York. He has extensive experience, having previously held senior-level corporate and financial communications positions with Mitsubishi UFJ Financial Group (MUFG), Merrill Lynch, Lazard, Dow Jones Indexes, and CLS. He has also worked as a Partner with Brunswick Group and as a Managing Director at Burson-Marsteller, two of the world’s top strategic communications agencies.

    In his role as Global Head of Media Relations for Merrill Lynch, Rich led the firm’s worldwide press efforts following the catastrophic 9/11 attacks in New York City; his department’s efforts contributed to the Merrill Lynch corporate communications team capturing the prestigious Silver Anvil award from the Public Relations Society of America.

    Rich started his career in financial journalism, spending a dozen years with The Wall Street Journal and its sister publication, Dow Jones News, where he reported on asset managers, investment banks, and wealth managers.

    Rich earned a Bachelor of Arts degree from New York University, where he majored in journalism and history. He also completed the MIT-Harvard University public disputes course, “Dealing with an Angry Public.” 

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    Charlotte Willis

    Marketing Executive

  • Charlotte Willis

    Marketing Executive

    Charlotte works across the Brandex Group on projects for multiple customers, acting in a client facing role to support the execution of marketing projects. Charlotte has participated in projects including traffic generation, lead generation, online and print design, website development and testing, client events and webinars. Charlotte is proficient at running the SharpSpring marketing automation platform, website content updates, on-site SEO and social media channel management.

    Charlotte graduated from the University of Sussex in Business Management and uses her degree to align our customer's business goals with the marketing projects Brandex delivers.

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    Shelley Hazlewood

    Digital Marketing Manager

  • Shelley Hazlewood

    Digital Marketing Manager

    Shelley has worked in Marketing since graduating from the University of East Anglia with a law degree. She has worked in all-round marketing positions covering social media, email, PPC advertising, SEO, copywriting, content creation, web management and CRO. She has worked both in-house and within agencies covering both B2B and B2C sectors 

     Shelley joined Brandex in 2021 and works across all digital marketing and lead generation projects.  

WANT TO FIND OUT MORE?

If you would like our help to build your brand please contact us.

CLIENTS - PAST AND PRESENT

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  • We approached the Brandex Financial team to support the launch of Axiom Global Advisors, as they have an in-depth understanding Capital Markets, and as such can apply appropriate brand strategies. They have worked with us to build our brand, generating media coverage around the launch and developing website content, and more recently with the content and design of our brochureware.
    Julian Gladwin, Co-Founder Axiom Global Advisors
  • We have worked with Brandex Financial since we launched in 2016. They understand Capital Markets FinTech, and their work in marketing and communications has helped to increase awareness of TransFICC among our global target audience.
    Steve Toland, Founder TransFICC
  • Brandex Financial is an extension of our business, managing all of our marketing and PR. Jake recently generated a massive amount of global media coverage related to a new product launch, and also won us the prestigious Risk Award for Best Trading System.
    Jon Vollemaere, CEO R5