We bring together experience of working at both the client and agency side, combining expertise in the financial markets with skills in creative, digital, events, production and media relations.

People

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    Jake Smith

    Managing Director

  • Jake Smith

    Managing Director

    Jake has worked in Capital Markets for more than 20 years, delivering integrated brand, marketing and PR campaigns for FinTechs, RegTechs, Banks, Exchanges, Trading Platforms, Brokerages and Consultants.

    Always looking to innovate and do things better, he set up Brandex Financial in 2014 to combine his interests of FinTech, RegTech and Capital Markets.

    During his career he has worked for J.P. Morgan, Citi and HSBC, delivering marketing and PR campaigns, promoting foreign exchange, fixed income, cash management and trade services to corporate and financial institution clients around the world.

    Before establishing Brandex Financial, he was Head of Communications at CLS, a financial market infrastructure which settles approximately US $ 5 trillion of foreign exchange transactions every day. He was also Head of Marketing and PR for FXMarketSpace, a multi-million dollar foreign exchange trading platform, funded by CME Group and Thomson Reuters. In this role he managed all marketing and media relations, promoting the successful launch of the platform and subsequent product launches.

    Jake is a marketing and communications professional, with a specific interest in how technology is transforming the Capital Markets. His expertise spans brand development and delivery across multiple channels, including media relations, sales support, advertising, direct, CRM, events, websites, social media, webinars, animation and video.

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    Julian Steedman

    Chairman

  • Julian Steedman

    Chairman

    Julian has developed Brand Experience over the last 20 years and takes overall responsibility for the Brandex family of companies. His expertise and wide-ranging experience in creating and developing international corporate brands began with his training in graphic design.

    He went on to work for Norwich Union insurance (now Aviva Plc), the UK’s largest Insurance company, and swiftly went on to become Head of Design within the corporate division.

    Julian has shaped Brand Experience’s proactive approach to national and international business, and has led his team in delivering successful communications to a broad range of corporate clients around the world.

    Julian was appointed to work alongside the internal management team that implemented the Tokio Marine Kiln merger. In his career he has been strategically involved in brand positioning projects for companies such as Tokio Marine America, HCC, CNA Hardy, IGI, Aviva, MGAA, BIBA, Atrium, European Financial Services Round Table, Towergate/CCV in 17 countries.

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    Michelle Gathercole

    Communications Consultant

  • Michelle Gathercole

    Communications Consultant

    Michelle works with FinTech and Financial Services clients, providing PR and communication services covering issues such as changing regulatory requirements, cutting edge technology, trading and risk management. Previous roles include leading the Global Markets' media relations teams at Deutsche Bank and Societe Generale, and also working on the agency side with Argentus PR.

    Michelle is a financial and professional services communications expert with 20 years' experience working for leading financial and professional services firms in highly complex and demanding environments across agency, in-house and contract roles. She has wide-ranging understanding of technical issues for business, including financial and professional services and extensive experience working with firms dealing with regulatory issues.

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    Chris Donaldson

    Digital Director

  • Chris Donaldson

    Digital Director

    After studying graphic design at Norwich School of Art and Design (now Norwich University of the Arts) and Suffolk College, Chris worked in the design team at HMSO and Banner Business Supplies before joining Design Company (now Brand Experience) in 1999 and becoming Head of Design.

    Over more than 20 years experience he has developed the digital side of the business, and now manages an ever-expanding creative and web team. He specialises in the delivery of integrated print and digital projects and boasts an enviable portfolio of highly successful online campaigns including a Fairbanking award for the Plan.Save.Get website developed for Saffron Building Society. He has built up relationships with a wide range of both local and international clients.

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    Judith Cousins

    Client Services Director

  • Judith Cousins

    Client Services Director 

    Judith has 25 years of experience in the delivery of strong and effective corporate brands, communications and campaigns, managing the team of designers and account managers to deliver projects on brief, on budget and to deadline.

    Throughout her time at Brand Experience she has built up an impressive portfolio of public, private and third sector clients, using her wealth of industry, public-funded and partnership experience to build positive, long-standing relationships.

    Overall client retention is high, as an example one client has been with the agency for over eight years, with a throughput of in excess of 570 jobs in the past three-and-a-half years, under Judith’s management. Judith has worked with CLS since 2012, and has project-managed four sets of full and interim Report & Accounts, exhibition stand designs, digital newsletters, HTML emails, and various printed programme brochures for the organisation, including versions in Japanese and Mandarin.

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    James Tolve

    Marketing and Communications Consultant

  • James Tolve

    Marketing and Communications Consultant

    Jim started working with Brandex Financial in 2020. He has a specialist knowledge of Capital Markets technology, which he combines with expertise in marketing and communications to deliver successful campaigns. He works with FinTech and RegTech clients, providing both a US and global focus. In his previous role he led all Marketing and PR at FlexTrade, where he was responsible for the firm’s communications and branding.

    Jim has more than 25 years’ of experience working in public relations and marketing for financial and FinTech firms. He has expertise in managing external and internal communications for large and small technology organisations and specialises in delivering successful integrated campaigns, delivered across multiple marcomms channels.

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    Charlotte Willis

    Marketing Executive

  • Charlotte Willis

    Marketing Executive

    Charlotte works across the Brandex Group on projects for multiple customers, acting in a client facing role to support the execution of marketing projects. Charlotte has participated in projects including traffic generation, lead generation, online and print design, website development and testing, client events and webinars. Charlotte is proficient at running the SharpSpring marketing automation platform, website content updates, on-site SEO and social media channel management.

    Charlotte graduated from the University of Sussex in Business Management and uses her degree to align our customer's business goals with the marketing projects Brandex delivers.

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    Shelley Hazlewood

    Digital Marketing Manager

  • Shelley Hazlewood

    Digital Marketing Manager

    Shelley has worked in Marketing since graduating from the University of East Anglia with a law degree. She has worked in all-round marketing positions covering social media, email, PPC advertising, SEO, copywriting, content creation, web management and CRO. She has worked both in-house and within agencies covering both B2B and B2C sectors 

     Shelley joined Brandex in 2021 and works across all digital marketing and lead generation projects.  

WANT TO FIND OUT MORE?

If you would like our help to build your brand please contact us.

CLIENTS - PAST AND PRESENT

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  • We approached the Brandex Financial team to support the launch of Axiom Global Advisors, as they have an in-depth understanding Capital Markets, and as such can apply appropriate brand strategies. They have worked with us to build our brand, generating media coverage around the launch and developing website content, and more recently with the content and design of our brochureware.
    Julian Gladwin, Co-Founder Axiom Global Advisors
  • We have worked with Brandex Financial since we launched in 2016. They understand Capital Markets FinTech, and their work in marketing and communications has helped to increase awareness of TransFICC among our global target audience.
    Steve Toland, Founder TransFICC
  • Brandex Financial is an extension of our business, managing all of our marketing and PR. Jake recently generated a massive amount of global media coverage related to a new product launch, and also won us the prestigious Risk Award for Best Trading System.
    Jon Vollemaere, CEO R5