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CME Group

Brief

Create a marketing campaign to support all CME Group products, locations and trading venues.

What we delivered

  • Created a global campaign which promoted CME offering clients a “Choice” of where to trade and supported products
  • Produced positioning, messaging and unique visuals suitable for multiple marketing channels
  • Designed print and online advertising
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R5FX

Brief

Manage marketing and PR for a FinTech scale-up operating in the global FX market.

What we delivered

  • Produce and manage email blasts/DM
  • Manage all PR - recent articles in FT, Reuters, CNBC, GlobalRMB, Risk, Euromoney, FX Week and Profit & Loss
  • Copywriting and imagery for brochureware and website
  • Producing advertising campaigns
  • Award management - won 2 FX Week awards in 2016 and a Risk award in 2018
  • Copywriting articles for target industry magazines
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RegTek Solutions

Brief

Manage all media relations, building long-term relationships between RegTek and journalists working at target publications.

What we delivered

  • Raise awareness of RegTek by working with target media to generate press coverage and comment
  • Conduct an outreach programme with target journalists, introducing key spokespeople
  • Write, edit and issue Press Releases
  • Write, edit and pitch stories to industry publications
  • Schedule and attend meetings between company spokespeople and the media
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Sucden Financial

Brief

Produce new positioning and messaging to supports a new business unit.

What we delivered

  • Created unique and striking new imagery for use with all marketing channels
  • Devised new positioning and messaging
  • Designed and produced new event stand
  • Produced copy and visuals for email blasts
  • Produced visuals and copy for new web page
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TransFICC

Brief

Brandex Financial is retained as an outsourced marketing and PR department. We work to plan and deliver all marketing and PR, raising the profile of a FinTech start-up operating in the Capital Markets.

What we delivered

  • Marketing and communications strategy, including positioning and messaging
  • Manage website, LinkedIn and Twitter
  • Plan event participation, including level of engagement at specific target events - invited to speak at the industry-leading Fixed Income Leaders Summit four times
  • Manage all marketing materials, including copywriting and visuals
  • Manage all PR, including press release writing and issuance - featured in The Trade and The Desk
  • Managing analyst relations, to raise awareness of the company
  • Awards entries and management - won 'FIA Innovator' Award in 2017 and 'Most Promising Sell-side Startup' in the Sell-Side Technology Awards 2018
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Xceptor

Brief

Manage marketing and PR for Capital Markets FinTech, wanting to raise its profile globally, with a specific focus on USA.

What we delivered

  • Created new positioning, messaging and imagery
  • Marketing planning, including a White Paper sponsorship with a key industry newswire
  • Awards campaign management - shortlisted for Amazon Business Awards in 2017 and Highest New Entrant in Megabuyte50 2017
  • Producing online advertising campaign
  • Updating website imagery and content - including highlighting client logos and designing new imagery aligned with the business
  • Manage PR including promoting the new office and the new hires in NY
  • Managing communications across Twitter and LinkedIn
  • Planned and managed events and produced exhibition stands

Want to find out more?

We would be very happy to discuss your specific requirements and show you some of examples of work more focused on your needs.

Contact Us